Services
• Business Review & Optimisation • Financial Modelling • Data Analysis • Customer Analytics •
• Strategic Development • Technology Recommendations • Direct Marketing Education •
• Workshops • DTC Tool Kits • Resourcing • Customer Journey Maps • P & L Channel Management •
Whilst every client engagement is different, and is scoped to areas of individual need, common project engagements include:
Business Review
Full DTC business review service, including:
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P&L review
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Channel penetration assessment inc. chanel profitability
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Technology (functionality and reporting)
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Acquisition and Communication strategy
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Resourcing
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Reporting and Data Analytics
Customer Analytics
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Ensuring that you have key metrics and reporting in place, and that the key metrics are well understood through-out the business.
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Building RFM models, including reporting on key learnings for channel optimisation.
Marketing Communications
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Optimising channel communication strategies, including Wine Club, Email, Telemarketing, Social Media
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Campaign analysis templates
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Test and control protocols
Financial Modelling
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Modelling the size of your DTC channel opportunity
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Generating predictive sales models based on the agreed strategy allowing transparency of ROI before further investment
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Development of DTC channel P&L through to EBIT.
Education
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Running hands on Works shops for individual businesses
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Running hands on Work shops for Regional and Governing bodies
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Conducting webinars through industry bodies
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Development of cost effective Tool Kits for wineries to guide channel understanding and optimisation
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Industry reports and Industry trends
Customer Journey Maps
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Guiding the development of customer journey maps in key business areas (e.g.Cellar Door, Website ) top optimise experiences and business outcomes